Do you know what is the most popular in the champagne market?

What type of drink do you like? Champagne, Wine, Cocktail...... Champagne is a high-end product in the wine market. People can drink with an eleghant Wine Cup at home or party. However, due to price factors, the Champagne market is constantly being squeezed by sparkling wine and cocktails.

The continued decline in Champagne sales is caused by several factors: the economic recession, the prevalence of sparkling wine, and the expulsion of other wines, including cocktails. The wine has developed rapidly and has a strong momentum. Poole believes that the main factor is the change of consumer attitudes.

In the past, people thought of sparkling wine as a cheap alternative to champagne, and in the past few years, consumers’ understanding of sparkling wine has changed dramatically. This makes people pay more attention to this type of wine. Now consumers think it is the best alternative to champagne.

In addition to the increase in credibility, Poole emphasized that “the price of sparkling wine is more attractive. For consumers who are more affected by the price, sparkling wine is more cost-effective than champagne.” 

When talking about this phenomenon, Poole said: "Although consumers want to show their consumption levels by buying sparkling sparkling wine (champagne or sparkling wine), but it turns out that they want to find value for money products, So they chose pink sparkling wine instead of pink champagne.” Although the rapid growth of sparkling wine sales is a huge threat to Champagne, Poole still pointed out several favorable factors for the Champagne brand.

Consumers like to select brands that they can afford and have a reputation for when they drink, so sales of mid-range brands have increased. In addition to sparkling wine, cocktails Growth also affects traditional champagne. With such innovative products and interesting services, Champagne cocktails will definitely restore Champagne’s market share.